The 6 party animals

The 6 party animals Being a food retailer, culinary inspiration is obviously also an always on content topic in parallel of the Delhaize better pillars. Also obvious is the EOY as culinary inspiration momentum. Less obvious is how to  make consumers consider Delhaize...

e5 shops at Magis.agency for its content style

e5 shops at Magis.agency for its content style Supported by the ambition of new owners Peter en Kristof De Sutter, Head of Marketing Olivia Devuyst  relaunched e5 mode into e5 with a “your story in style” positioning. The evolving e5 brand needs to be  nourished for...

e5 shops at Magis.agency & Smooth for its digital marketing story

e5 shops at Magis.agency & Smooth for its digital marketing story Textile brothers Peter and Kristof De Sutter took over e5 at the beginning of 2021. They did so  with great ambition: “We aim for 100 million turnover by 2023.” This ambition must be fulfilled ...

Magis triggers people to say yes

Magis triggers people to say yes Whilst the “pop the question” campaign had as objective to grow the NRT category with Nicorette brand  growth as a consequence, this campaign aimed to directly promote Nicorette (NRT = Nicotine Replacement  Therapy).   A loved one is...

Magis pops the question

Magis pops the question Pharmacists called out May as the month of prevention. This year’s theme: “quit smoking”. About one out of five Belgians smoke. Three out of four of them are open to quit. Still, that doesn’t happen or succeeds sufficiently. Most try to quit...