Cases
The 6 party animals
Being a food retailer, culinary inspiration is obviously also an always on content topic in parallel of the Delhaize better pillars. Also obvious is the EOY as culinary inspiration momentum. Less obvious is how to make consumers consider Delhaize even more for their...
e5 shops at Magis.agency for its content style
Supported by the ambition of new owners Peter en Kristof De Sutter, Head of Marketing Olivia Devuyst relaunched e5 mode into e5 with a “your story in style” positioning. The evolving e5 brand needs to be nourished for growth year over year, both in brand strength as...
e5 shops at Magis.agency & Smooth for its digital marketing story
Textile brothers Peter and Kristof De Sutter took over e5 at the beginning of 2021. They did so with great ambition: “We aim for 100 million turnover by 2023.” This ambition must be fulfilled through 60 physical stores combined with general digitization and more...
Magis triggers people to say yes
Whilst the “pop the question” campaign had as objective to grow the NRT category with Nicorette brand growth as a consequence, this campaign aimed to directly promote Nicorette (NRT = Nicotine Replacement Therapy). A loved one is one of the key drivers to stop...
Magis pops the question
Pharmacists called out May as the month of prevention. This year’s theme: “quit smoking”. About one out of five Belgians smoke. Three out of four of them are open to quit. Still, that doesn’t happen or succeeds sufficiently. Most try to quit solo, whilst a little help...
De lokale boer op voor Delhaize
Vorige week in het nieuws en deze week in de markt: de BELhaize campagne gecreëerd door TBWA met media ondersteuning via Mindshare. Samen met die 2 toppers werken Magis & Gicom – als Brandbloxx partners - samen voor de content ondersteuning. Objectief van het...
18gram post on Instagram
Een TV spot is nogal snel de basis van een reclame campagne… een instagram veel minder. Hierbij breken we deze regel. Logischerwijze spreken we dan niet over zo maar één post. We spreken over een 18-gram. Van 7 april tot en met 13 mei heeft Magis-Gicom 18 instagram...
Delhaize SEA & Digital pitch
Mega trends around digital, new entrants and channel blurring challenge Delhaize to reinvent itself. More specifically, given the ever more competitive market and the changing commercial & marketing communication landscape with changing modus operandi, Delhaize...
